I’m interested in RapidSOS for my...
Business
app/wearable, residential/commercial security, vehicle, etc.
Public Safety Agency
911 center, EMS, fire, police, dispatch
Public Safety Software
call-taking, dispatching, and mapping
Go back
Book your demo
Go back
Book your demo
Go back
Book your demo
Blog
>
A Year of Purpose: Celebrating Chief, Our Four-Legged Mascot

A Year of Purpose: Celebrating Chief, Our Four-Legged Mascot

By RapidSOS
July 10, 2025
3 min read
Read AI-generated summary
Chief purpose official portrait

A year ago,

a little brown dog with a giant heart joined the RapidSOS family and my own. This is the story of Chief Purpose, our company mascot, my service dog, and a constant source of joy and inspiration to all that meet him. His journey over the last twelve months has been nothing short of extraordinary, filled with long road trips, unexpected challenges, and countless moments of connection.

Our story began at the NENA 2024 conference in Orlando. As the premier sponsor, RapidSOS hosted the puppy play park – a detail that, as a devoted animal lover, I couldn’t ignore. Between my duties at our booth, I rushed over, eager for some puppy snuggles. By the time I arrived, most of the tiny furballs were already being cuddled. But then I saw him. A handsome, ~20-pound brown puppy, the largest of the bunch, sat by himself, patiently waiting. The moment I opened my arms, he walked right in and gave me what I can only describe as a true hug. In that instant, I knew he was special. He was playful and independent, yet gentle and social, steering clear of the puppy squabbles. Leaving him to go back to work, not surprisingly, was difficult.

First picture of Chief Purpose at the puppy parkFirst photo of Chief Purpose with Kelsey

The first time I saw Chief! And our first hug!

For years, I’ve been a passionate advocate for mental health, having lost dear friends to the ongoing crisis. My dream was to train a comfort dog to support this mission. Standing in the aisle at NENA, my colleague Karin looked at me and said, “Now’s your chance.”

That was all the encouragement I needed. I laid out my plan to Jose, our COO. My extensive research on canine programs allowed me to confidently answer all his questions, securing his approval and an enthusiastic “Yes!” 

The next few hours were a whirlwind. I called my husband with the news, having worked with me on a proposal months before he was excited to support me in this journey. Next were the logistics of getting him home. I canceled my flight and rented a car. I went back to the little brown dog, then named Cosmo, and promised him he was coming home with me and that he was going to have an amazing life. The next day, after a long and restless night, I picked him up. He had just had surgery and was a bit drowsy, which was probably for the best considering the 1,207-mile journey ahead of us. What the GPS estimated as an 18-hour drive quickly turned into 29 hours of frequent puppy potty breaks, a quick stopover north of Raleigh for some sleep and many shared moments (and pictures) of a budding friendship. We finally pulled into our driveway around 7 pm on July 3rd, where my husband welcomed our new family member with open arms. Our two other dogs were initially hesitant, but they soon realized they had a new playmate.

Chief in car seat for the long road trip home!Chief meeting his new big brother!

Chief in his car seat ready for our roadtrip. Chief meeting his new big brother.

By August, Chief was moving into full training mode. We started with the basics, and by September, he was sent off to "Boarding School" to become a service dog. Many years prior, I had been diagnosed with Panic Disorder, and with the support of my incredible therapist, we knew that working with Chief could be a profound part of my own healing journey. His primary task would be pressure therapy, with the potential for cortisol detection – skills that could be universally beneficial to all he meets.

His training included real-world experience, and he joined me at the IACP conference in Boston. He was an instant star, even making an appearance on Axon's Instagram. However, during the trip, he developed a worsening cough. We stopped at an emergency vet in Connecticut, where he was diagnosed with acute bronchitis. We were provided antibiotics then we decided to proceed to our next event in New York City, but that night, things took a turn for the worse. I woke up at 1:30 a.m. to find him shaking uncontrollably. I knew something was seriously wrong. I immediately packed us up and started the drive home to our trusted emergency vet.

The diagnosis was devastating: the bronchitis had morphed into a rapidly progressing pneumonia. Chief was hospitalized for 36 hours, a period of immense worry and fear. It took eight long weeks, numerous tests, a medical procedure, and four different antibiotics for him to finally fully recover. We were so incredibly grateful he pulled through. The experience, however, left its mark, and the once-confident puppy was now a bit more nervous. But we moved forward together. Once he received a clean bill of health, he returned to boarding school and proudly graduated with his Service Dog certificate, top of his class.
Chief Purpose is a Certified service dog
Since then, Chief has fully embraced his role. He's also become an integral part of our company culture, attending all company events with me. His biggest debut was at our company-wide offsite this past June. It was the first time the majority of the company had the chance to meet him. He spent his time playing ball, offering snuggles and kisses, and providing a wonderful, calming presence. It was the perfect way for everyone to officially meet the furry face of RapidSOS!

He has become a seasoned traveler, visiting countless ECCs, fire departments, and police stations, where he has a special talent for finding hidden snacks under desks (no matter how clean the room is!). He's attended trade shows across the country, traveling more than 12,000 miles. As of this year's NENA conference, Chief has officially visited all four quarters of the United States. Born in Georgia, adopted in Florida, he's attended shows in Boston, Myrtle Beach and Indianapolis. Most recently, we stopped to visit friends and an ECC in the Seattle area before heading to Long Beach for NENA 2025, his official full circle moment. 
Chief Purpose at NENA 2025!
This past year with Chief has been a journey of healing, growth, and unconditional love. He is a living, breathing testament to the power of purpose and the incredible bond between humans and animals. Happy Gotcha Day, Chief Purpose. Here's to many more years of adventures and spreading your special kind of joy.
Chief and me at IACPSnuggles with Keely