What does it really mean to feel safe at work? For many frontline workers in hospitality, healthcare, and retail, that feeling can be out of reach in environments where there are language disparities, large or complex facilities, or small staff during overnight shifts. In these instances traditional safety measures simply don’t cut it. Yasmine Mustafa, CEO of ROAR, joined the Safety Gap Podcast to discuss why workplace safety is more than just a policy—it’s a fundamental human right.
Yasmine highlighted that while many organizations have invested in safety tools like radios, “panic phones,” or call buttons, these legacy systems too often break down at critical moments:
- Radios and Voice Alarms: Relying on yelling for help or radioing a supervisor can fail if a worker is isolated, facing an immediate threat, or if their voice simply can’t be heard over background noise, locked doors, or thick walls.
- In-Building Wi-Fi and Technology: Many facilities depend on Wi-Fi or internal communication networks to send distress signals. However, as Yasmine pointed out on the podcast, “We consistently hear from customers that stairwells, basements, and service corridors are dead zones.” These are precisely the places where staff may be most alone and vulnerable, yet connectivity is weakest.
- False Sense of Security: Outdated systems can create the illusion that help is just a button away—yet in those crucial moments, the call for help might never make it out.
- Constant Stress: The Hidden Cost
The day-to-day reality for many frontline workers is a simmering sense of vulnerability that wears on both body and mind:
- Emotional Toll: An ever-present fear of being threatened, assaulted, or even just verbally abused adds massive, invisible pressure. As discussed on the Safety Gap Podcast, this isn’t just about physical harm—it’s about the chronic anxiety that comes from not trusting one’s work environment.
- Impact on Staff Turnover: This stress translates into higher attrition rates. Employees cite lack of safety as a top reason for quitting, creating a revolving door of new hires and lost institutional knowledge—deepening the crisis for employers already struggling with shortages.
Every workplace is different, but not every worker is equally at risk. Yasmine noted on the podcast that:
- Disproportionate Vulnerability: Women, immigrants, and lone workers disproportionately experience unsafe encounters—sometimes due to perceived power imbalances or isolation within the workforce.
- Lack of Proactive Employer Action: There’s been a history of “check-the-box” safety compliance, rather than meaningful investment in real-world solutions. Too many employers haven’t taken steps to anticipate and address the specific risks their staff face, whether through technology, policy, or training.
- Real-World Implications: For example, lone hotel housekeepers or late-shift healthcare staff often work out of sight or earshot of colleagues. In many cases, simply getting their distress signal heard can take precious, life-altering minutes.

Enter ROAR’s innovative answer—a discreet, wearable panic button purposely designed for environments where traditional safety systems fall short. Crucially, this button doesn’t depend on unreliable Wi-Fi or LTE—it works anywhere.

How it works:
A worker in distress can simply triple-press the button, instantly triggering a real-time alert to nearby staff and security. But what if the situation requires professional emergency response? That’s when ROAR’s partnership with RapidSOS comes into play.
Through this integration, detailed life-saving data—who’s in trouble, where they are (down to the room number), and precise entry instructions—are securely transmitted directly to the nearest 911 center. It means first responders can act quickly, informed, and without unnecessary delays
The impact of this technology isn’t just theoretical. Yasmine recounted a harrowing case from a Los Angeles hotel. A housekeeper was followed by an unauthorized guest from the lobby, into the elevator and then into a linen closet where he attempted to attack her. The housekeeper was able to press an emergency button, and within 90 seconds, three security officers arrived to help her. They provided first aid and called the police.
Listen to the story starting at 30:48.
Key Outcomes since Launching ROAR with RapidSOS:
- Faster, Informed Emergency Response: Critical details—user’s identity, exact building location, entry info—reach 911 dispatchers in real time.
- Worker Confidence and Empowerment: Workers know they can call for help discreetly, even if they can’t access a phone or speak.
- Increased Organizational Resilience: Businesses reduce staff turnover, ensure compliance with new safety regulations, and position themselves as responsible employers—all while strategically protecting their workforce
As Yasmine emphasized on the Safety Gap Podcast, the goal is simple but profound: ensuring every worker can feel safe and respected on the job. Through technology like ROAR, powered by RapidSOS’s platform, that goal is one step closer to reality.


