Every year, millions of roadside assistance events happen across the United States. Most of them aren’t life-threatening—but they’re confusing, frustrating, and even dangerous for the people involved.
Here’s what happens:
A driver locks keys in the car, runs out of gas, gets a flat tire, or vehicle breaks down. They don’t know who to call… So they call 911.
While it seems logical at the moment—especially in high-stress, unfamiliar, or poorly marked areas—these non-emergency roadside calls are creating a significant burden on our Emergency Communication Centers (ECCs.) Even with less than 1% of these calls placed to 911, millions of unnecessary calls are clogging up 911 centers every year. The result? A familiar, frustrating cycle:
- Emergency lines get clogged
- First responders get tied up
- True emergencies wait longer
- Telecommunicators have to say, “We can’t help you”
Until now, there wasn’t a better way.
RapidSOS is proud to announce the nationwide launch of a new capability inside our platform, RapidSOS UNITE: Roadside Assistance powered by Drivers Premier, backed by industry leader Agero.
Now, when a 911 call comes in for a non-emergency roadside situation, telecommunicators can instantly send a secure link that connects the caller to trusted, professional roadside assistance—no phone calls, no extra steps, and no delays. This capability is also available for ECCs with dedicated non-emergency or 311 lines.
Key benefits for ECCs:
- Eliminates manual lookups and time-consuming web portals
- Keeps emergency lines clear and prioritizes urgent calls
- Improves the caller experience with fast, intuitive help
- Delivers help faster—reducing average wait time from the moment of request
- Available at no cost to the call center
Through this integration, 911 callers can instantly access Drivers Premier’s trusted network of local providers, offering services like:
- Vehicle lock-outs
- Towing
- Tire changes
- Fuel delivery
- Jumpstarts
- Winch assistance
With coverage in 100% of ZIP codes nationwide and support for 10M+ events annually, Drivers Premier powered by Agero is available through the largest white-label roadside assistance provider in the country. Agero provides roadside programs for over half of the largest auto and insurance brands in the U.S.
Requests made through RapidSOS UNITE are prioritized for speed, backed by award-winning Agero call centers and fair market pricing.
The solution is already making a difference.
As Assistant Director, Veronica Edens, from Houston County 911 in Georgia, shared her first-hand experience using the new integration:
“We’ve always believed safety shouldn’t come with friction. This partnership brings intelligence and simplicity to moments where people feel helpless—and gives 911 professionals a better way to help, instantly.”
— Karin Marquez, Chief Public Safety Brand Officer, RapidSOS
“We’re proud to work with RapidSOS to make trusted roadside help available the moment it’s needed—without delay, confusion, or extra steps. And the best part is how simple it is for telecommunicators – two clicks and you’re on to the next call”.”
—Ben Zatlin, VP, Business Leader for Roadside and Accident Management, Agero
This solution is now available to all ECCs via RapidSOS UNITE, with no additional system, login, or cost required. It’s just one more way we’re helping ECCs can support their communities and deliver better outcomes —whether the situation is critical or simply unexpected.
Learn more about this new feature by reaching out to your RapidSOS representative or visiting https://rapidsos.com/digital-roadside-assistance/.